Meissen ornamental

Meissen Porzellan, Kollektion Meisterstücke

Designers Otto Drögsler and Jörg Ehrlich have been working together and for various inter­na­tional brands for twenty years. In 2009 they founded their own womenswear label, Odeeh — a tribute to cheerful patterns, high-quality fabrics and cuts in rare studio quality. Since 2017 they have been respon­sible for the creative manage­ment of Meissen, Germany’s oldest porce­lain manu­fac­tory. With the rebuilding of design and creative compe­tence within the company, which began last year, the manu­fac­tory is returning to a concept of in-house product devel­op­ment in a new form.

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And this double business you have with Meissen — is it an exception, or do you see yourself as creative consultants on the one hand and fashion designers on the other?

We are creative direc­tors. We accom­pany the company in the project devel­op­ment, as far as new projects are concerned, but also in the presen­ta­tion, that’s what we believe Meissen has been forgotten for some time. One could have thought one were so great that people under­stand the prod­ucts them­selves, but these things need an extreme stage.

The network for Meissen is such a big part of our work for the manu­fac­tory, it’s not that we person­ally design new prod­ucts, but that we try to land people who work for Meissen and then use their work to expand the network for them.

 

Porzel­lan­man­u­faktur Meissen, Swords Minimal

How did you analyze that to get to a creative concept?

We have a very mini­malist approach here in Germany. Every­thing is always tainted with a different way of thinking, and you don’t really present your­self to the outside world. In the case of Meissen, we went to the archives and looked into the under­standing of where the manu­fac­tory comes from — from the Baroque period. And that’s how we defined this concept of modern opulence, which now repre­sents a kind of guide­line. We try to play an anti-mini­malist hand­writing, to say, it can do more, a vase doesn’t have to stand alone, it can also be good with flowers...

Work­shop, Porzel­lan­man­u­faktur Meissen

... Ornament is not a crime ...

...exactly, orna­ment is not a crime. There is also a change there, a new open­ness for it is emerging.

This interview is part of:
Handmade in Germany. Manufactory 4.0.
Editor: Pascal Johanssen
240 pages
Publisher: ARNOLDSCHE
Languages: English, German
ISBN-10: 3897905418
ISBN-13: 978–3897905412
Website:
https://odeeh.com